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Accessibility statement.

A house worth visiting should be open to every visitor. Our commitment to making sierraautogroup.org usable by everyone, and how to reach us if it isn't.

Sierra Auto Group is committed to ensuring that sierraautogroup.org is accessible to people of all abilities, including those who use assistive technologies. We design and develop this site with accessibility as a foundational principle, not an afterthought.

Our standard

We strive to conform with the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA — the internationally recognized standard for accessible web design, and the standard recommended by the United States Department of Justice for Title III compliance under the Americans with Disabilities Act.

What we've done

Specific measures in place across this site include:

  • Semantic HTML structure — headings, lists, and landmarks are marked up so screen readers can navigate the site logically
  • Skip-to-content link at the top of every page for keyboard users
  • Color contrast meeting WCAG AA minimums (4.5:1 for body text, 3:1 for large text)
  • Keyboard navigation — every interactive element (links, buttons, form fields, modals, lightboxes) is reachable and operable without a mouse
  • Visible focus indicators on all interactive elements
  • ARIA labels on icon-only buttons (the menu toggle, social icons, gallery triggers, the concierge call button, and the mobile CTA bar)
  • Alt text on meaningful images; decorative images are marked as such so screen readers skip them appropriately
  • Reduced motion respected — visitors with prefers-reduced-motion enabled in their operating system see the site with marquees paused and animations dampened
  • Form labels on every input field; required fields are clearly marked
  • Resizable text — the site remains usable when text is enlarged up to 200% in the browser
  • Mobile-friendly layout tested across iOS Safari, Chrome, and Android browsers

Known limitations

We are honest about where the site falls short and committed to improving:

  • The cinematic hero video on the homepage is decorative and contains no spoken content. It plays muted, loops silently, and is hidden from screen readers via aria-hidden. A still poster image is shown when autoplay is disabled or the visitor prefers reduced motion.
  • PDF documents, when added in the future, may not be fully accessible. We will provide alternative formats on request.

Assistive technology

The site has been tested with the following assistive technologies:

  • VoiceOver on iOS and macOS
  • TalkBack on Android
  • Keyboard-only navigation on macOS Safari, Chrome, and Firefox
  • Browser text zoom up to 200%

If something isn't working for you

If you encounter any part of sierraautogroup.org that is difficult to use, please reach out. We treat accessibility feedback with the same care as a reservation inquiry.

Email concierge@sierraautogroup.org or call +1 (774) 301-2423. Please describe what you were trying to do, the assistive technology you were using (if any), and where the issue occurred. We respond within two business days and aim to resolve accessibility issues within thirty days.

Alternative ways to engage

If the website is not the right way for you to interact with Sierra, you are always welcome to:

Every reservation and every conversation can begin without ever using the website.

Ongoing review

Accessibility is not a one-time effort. We review the site against current WCAG guidelines on a recurring basis, retest after material changes, and incorporate visitor feedback into our roadmap.

Contact

Sierra Auto Group, Inc.
504 Quaker Highway
Uxbridge, MA 01569

concierge@sierraautogroup.org
+1 (774) 301-2423